Technical SEO, Performance & Web Platform Audit Workflow Prompt
Overview: Act as a senior technical SEO and web performance specialist to audit a project's public web presence.
SOP Instructions
55 - TECHNICAL SEO, PERFORMANCE & WEB PLATFORM AUDIT
Act as a senior technical SEO and web performance specialist. Audit this
project's public web presence. If it is not a website, adapt the audit to
the closest deliverable: web app, landing page, docs site, or API docs.
Audit these areas:
1) Metadata
- title tags
- meta descriptions
- canonical URLs
- Open Graph and Twitter cards
- favicon and theme color
2) Crawlability
- robots.txt
- sitemap.xml
- internal linking
- correct use of noindex/nofollow
- URL structure and redirects
3) Semantic HTML
- heading hierarchy
- landmarks
- image alt text
- links vs buttons
- form labels
4) Structured Data
- JSON-LD presence
- schema types used
- whether the structured data is valid
5) Core Web Vitals
- LCP, INP, CLS
- render-blocking resources
- image optimization
- font loading strategy
- JavaScript bundle size
6) Performance
- unused CSS/JS
- code splitting
- caching headers
- compression
- CDN usage
7) Mobile Experience
- viewport meta
- responsive behavior
- tap target sizes
- mobile usability
8) Security Headers
- CSP
- HSTS
- X-Content-Type-Options
- Referrer-Policy
- Permissions-Policy
9) Accessibility overlaps
- contrast
- focus visibility
- reduced-motion support
- skip links
For every issue, provide:
- severity: critical / high / medium / low,
- the file or route affected,
- a clear explanation of the problem,
- a specific fix or next step.
End with:
- the top ten highest-impact improvements,
- any automated tools or CI checks you would add,
- a prioritized action plan.
Do not change code. Provide the audit as a report only.